Privacy Policies

Privacy Policy Guías De Yucatán, as the owner and manager of the website you visit, exposes in this section the Privacy Policy regarding the use and personal information that the user may provide when visiting or browsing the website owned by us. We reserve the right to modify this Data Protection Policy at any time, in order to adapt it to new legislation or changes in our activities, with the one published on our website at any given time being the valid one. Thank you very much for visiting www.guiasdeyucatan.com. It is important to take a few minutes to read our Privacy Policy. If you do not agree with this, do not use personal data on this website. Remember that it is not necessary to provide any personal data to use our website. We may collect Personal Data provided by the Users themselves, through online forms via the Internet. The Personal Data collected, depending on each case, may include, among others: name, surname, email, and access connection.

Privacy Policy Guías De Yucatán, as the owner and manager of the website you visit, exposes in this section the Privacy Policy regarding the use and personal information that the user may provide when visiting or browsing the website of our ownership. We reserve the right to modify this Data Protection Policy at any time, in order to adapt it to new legislation or changes in its activities, and the one published on our website at any time. Thank you very much for visiting www.guiasdeyucatan.com. It is important to take a few minutes to read our Privacy Policy. If you do not agree with this, do not use personal data on this website. Remember that it is not necessary to provide any personal data to use our website. We may collect the Personal Data provided by the Users themselves, through online forms, through Internet. The Personal Data collected, depending on each case may be, among others: name, surname, email and access connection.

CANCELLATION POLICIES Each of the services provided on the website GUIASDEYUCATAN.COM (tourist activities) has its own cancellation policy depending on each activity, which the user can see in the description form, as well as in the confirmation email that is sent once the reservation is authorized, with the contact information. Each service has its specific conditions of cancellation, which will establish the deadline to make the cancellation, refunds, or if there is a type of penalty. guiasdeyucatan.com will allow users to make changes and cancellations in the following way: For tours, 48 hours in advance. After that period, no changes or cancellations are accepted. Restrictions apply. We use the most current technology to make reservations. However, the user must be aware that computer systems on the internet are not entirely reliable and therefore, we cannot guarantee the absence of errors or other elements that may produce alterations in the reservation system or in their electronic documents. Therefore, we will offer the alternative to reschedule the activity at another time and date, which, depending on the client, will be accepted or rejected. If the client does not respond within 48 hours of the proposal, the reservation will be automatically canceled, and the refund will be made immediately.

GUIASDEYUCATAN.COM is responsible for managing cancellations according to the cancellation policy of each tourist activity. IN ACCORDANCE WITH THE ABOVE, AND BY ACCEPTING THE GENERAL TERMS OF USE, EACH USER DECLARES THAT THEY HAVE READ AND EXPRESSLY ACCEPTED THE CANCELLATION POLICY PRESENTED IN THIS SECTION, AGREEING TO THE CONDITIONS SET FOR THE CANCELLATION OF THE TOURIST ACTIVITY BOOKED THROUGH THIS WEBSITE.

Terms and Conditions of Use Guías De Yucatán, as the owner and manager of the website you visit, in compliance with current legislation and applicable regulations, the service website www.guiasdeyucatan.com (hereinafter THE WEBSITE), informs the Users of this website about the legal terms. This website is a service offered by the company Guías De Yucatán, which owns all its legal rights. THE WEBSITE provides the services described in various parts of the website through the mentioned company. THE WEBSITE, therefore, acts as a service provider. PURPOSE This website has been designed to provide general access to information, activities, products, and services offered by THE WEBSITE. Transactions related to the sale of products and services on www.guiasdeyucatan.com will be made through the Openpay gateway.

The use of this website grants you the status of User and constitutes your acceptance of the Terms of Use and Privacy Policy published and in effect at the time of your access. Therefore, THE WEBSITE advises the User to carefully read these terms of use every time they access the website. Your access to the website and your use of the materials provided by it imply that you have read and accepted these conditions unconditionally. The use of this website grants you the status of User and constitutes your acceptance of the Terms of Use and Privacy Policy published and in effect at the time of your access. Therefore, THE WEBSITE advises the User to carefully read these terms of use every time they access the website. Your access to the website and your use of the materials provided by it imply that you have read and accepted these conditions unconditionally. RESPONSIBILITY THE WEBSITE provides this website, with the information contained, solely for informational purposes, without the intention of constituting an authoritative or exhaustive information source. No content on this website is intended to provide service or professional advice. THE WEBSITE does not accept responsibility for deficiencies in the service provided by the server, in the communication network, or for issues arising from malfunctioning or use in different types of devices and browsers. THE WEBSITE does not accept responsibility for damage caused by computer viruses or those that may result from browsing its web pages. THE WEBSITE does not accept responsibility for content or opinions from third parties uploaded to the website, which do not represent it officially, nor for any information found outside this website and not directly managed by our webmaster, nor for information on third-party websites accessed through links or search engines on this website. THE WEBSITE informs the user that there are other sources of information on the internet about the subject, where you can expand the information provided on this website, which under no circumstances should be understood as a suggestion, invitation, or recommendation to visit any of them. Therefore, THE WEBSITE will not be responsible for the results obtained through such links. PRIVACY AND DATA PROTECTION THE WEBSITE informs the User that the personal data provided in any of the forms on the website will be incorporated into a file owned by Guías De Yucatán, which has been created to provide information and respond to the User's requests or inquiries (via email or any other communication method today or in the future), about products, services, offers, and news that may be of interest, as well as for promotional and advertising activities through any means, including email. The User expressly authorizes THE WEBSITE to use the aforementioned data for the described purposes. The User expressly authorizes Guías De Yucatán to transfer their personal data to other divisions of the company. These companies will use the mentioned data according to the terms and for the purposes previously described. The User is solely responsible for the truthfulness and accuracy of the personal data provided to THE WEBSITE, and therefore, THE WEBSITE is exempt from any responsibility in this regard. Fields on the website marked with an asterisk (*) or other means are mandatory; if not provided, the User will not be able to submit the corresponding forms. The website of THE WEBSITE uses cookies. A "cookie" is a small data file that may be stored on your computer's hard drive. THE WEBSITE uses cookies to collect, store, and occasionally track information for statistical or operational purposes, in order to improve the products and services provided by THE WEBSITE and to personalize the User's browsing experience. These cookies do not allow third parties access to any information that can identify the person. Regarding the received data, the User may exercise their right of access, rectification, cancellation, and deletion of such data, as well as the right to deny consent for their transfer or any other use previously described. Any User may exercise the aforementioned rights by writing to the contact information for Guías De Yucatán mentioned above. As proof of their identity, the User must provide a copy of their ID or passport. INTELLECTUAL AND INDUSTRIAL PROPERTY This website is owned by Guías De Yucatán. The intellectual property rights and the rights to use and copy this website, including its logos, registered or unregistered trademarks, pages, screens, content, appearance, and design, as well as the links to other websites belonging to Guías De Yucatán, are the exclusive property of GUÍAS DE YUCATÁN, unless otherwise indicated. Names, designs, and/or logos, as well as any other product or service offered or represented on this website, may be registered trademarks. Any improper use of them by anyone other than their legal owner may be penalized according to current legislation. Downloading content, as well as copying and printing any page of this website, is authorized exclusively for personal and private use. It is prohibited to copy, transmit, modify, or delete information, content, or warnings from this website without prior written consent from THE WEBSITE. In this regard, Guías De Yucatán reserves the right to take appropriate legal action to defend its rights. APPLICABLE LAW AND JURISDICTION The relationships established between THE WEBSITE and the User will be governed by the current legislation in Mexico. For any litigation that may arise from access to the Website owned by Guías De Yucatán and the relationships with clients arising from the provision of services contained in the Website, Spanish legislation and jurisdiction will apply, with the courts of Mexico City being competent to resolve all conflicts arising or related to the use of this Website, with the waiver of any other general or special jurisdiction.

COOKIE POLICY Cookie A cookie is a file that is downloaded to your computer when accessing certain web pages. Cookies allow a webpage, among other things, to store and retrieve information about the user's browsing habits or the device, depending on the information contained and how the device is used, to recognize the user. The user's browser stores cookies on the hard drive only during the current session, occupying minimal memory space and not harming the computer. Cookies do not contain any specific personal information, and most of them are deleted from the hard drive when the browser session ends (so-called session cookies). Most browsers accept cookies by default, and regardless of this, allow or block (in the security settings) temporary or stored cookies. Without your express consent by enabling cookies in your browser, www.guiasdeyucatan.com will not link the data stored in cookies with your personal data provided at the time of registration or purchase. This website uses its own and third-party cookies to provide you with a better browsing experience, allow you to share content on social networks, display ads based on your interests, and obtain user statistics. The LSSI-CE requires us to warn the user about the existence of cookies, inform them about them, and require their permission to download them. Article 22.2 of Law 34/2002 Service providers may use storage and retrieval devices on the recipient's terminal equipment, provided that they have given their consent after being provided with clear and complete information about their use, particularly regarding the purposes of data processing, in accordance with the Organic Law 15/1999, of December 13, on Personal Data Protection. What types of cookies does this website use? • Technical cookies These allow the user to navigate through a website, platform, or application and use the different options or services available, such as controlling traffic and data communication, identifying the session, accessing restricted areas, remembering the items in an order, completing a purchase, signing up or participating in an event, using security features during browsing, storing content for video diffusion, sounds, or sharing content through social networks. • Personalization cookies These allow the user to access the service with predefined general features based on a series of criteria on the user's device, such as language, the type of browser used to access the service, the regional configuration from where the service is accessed, etc. • Analytical cookies These are used by us or by third parties and allow us to quantify the number of users and perform statistical measurement and analysis of the usage made by users of the offered service. This is done by analyzing your navigation on our website to improve the products or services we offer. • Advertising cookies These are used by us or by third parties and allow us to manage the advertising spaces on the website more effectively, adapting the content of the advertisement to the requested service or your use of our website. An algorithm analyzes your internet browsing habits and displays ads related to your browsing profile. • Behavioral advertising cookies These allow the management of advertising spaces in the most efficient way possible, in the case that the editor has included them in a website, application, or platform from which the requested service is provided. These cookies store information about the user's behavior obtained through the continuous observation of their browsing habits, which allows for the development of a specific profile to display ads accordingly. • Third-party cookies Our website www.guiasdeyucatan.com may use third-party services that, on behalf of Google, will collect information for statistical purposes, for the user's use of the site, and to provide other services related to the activity of our pages and other internet services. We will not use cookies to collect personally identifiable information, sensitive information, or share personally identifiable data with third parties.

Third-party tools This website, like most pages on the internet, includes features provided by third parties. Below, we explain the different applications used on www.gu.com. Google Analytics Specifically, this website uses Google Analytics, a web analytics service provided by Google, Inc., headquartered in the United States at 1600 Amphitheatre Parkway, Mountain View, California 94043. To provide these services, Google uses cookies that collect information, including the user's IP address, which will be transmitted, processed, and stored by Google under the terms set forth on Google's website. This includes the possible transmission of such information to third parties for legal requirements or when such third parties process the information on Google's behalf. In no case is this information associated with data that could identify the user. The user can check the type of cookies used by Google here. Google+ and Google Maps cookie, according to their page on what type of cookies they use. Google AdWords We use Google AdWords conversion tracking. Conversion tracking is a free tool that shows what happens after a customer clicks on ads, whether they have bought a product or subscribed to a newsletter. These cookies expire after 30 days and do not contain information that can personally identify you. For more information about Google conversion tracking and privacy policy. Remarketing We use Google AdWords remarketing that uses cookies to help us deliver targeted online ads based on previous visits to our website. Google uses this information to show ads on several third-party websites across the Internet. These cookies are about to expire and do not contain information that can personally identify you. For more information, visit Google Advertising Privacy Policy. The advertising generated by AdWords, based on user interests, is generated and shown based on information collected from activities and browsing that the user performs on other websites, using devices, apps, or related software, interacting with other Google tools (DoubleClick cookies).

DoubleClick DoubleClick uses cookies to improve advertising. Cookies are commonly used to target ads based on relevant content for a user, improve campaign performance reports, and avoid showing ads that the user has already seen. DoubleClick uses cookie IDs to track which ads have been displayed in certain browsers. When an ad is placed in a browser, DoubleClick can use the cookie ID of that browser to check which DoubleClick ads have already been shown in that particular browser. This is how DoubleClick prevents showing ads that the user has already seen. Similarly, cookie IDs allow DoubleClick to register conversions related to ad requests, such as when a user sees a DoubleClick ad and later uses the same browser to visit the advertiser's website and make a purchase. DoubleClick cookies do not contain personally identifiable information. Occasionally, the cookie contains an additional identifier similar in appearance to the cookie ID. This identifier is used to identify an advertising campaign that has previously been shown to the user; however, DoubleClick does not store any other type of data in the cookie, the information is neither personal nor identifiable. As an internet user, at any time you can delete the information related to your browsing habits, and the related profile that generated those habits, by directly and freely accessing the advertising settings in Google browsers. Affiliate services platforms Install browser cookies to track the sales made through this website. Social network cookies Social network cookies can be stored in your browser while you browse our site, for example, or when you use the share content button on a social network. The companies that generate these cookies corresponding to the social networks used on this website have their own cookie policies: • Twitter cookie, according to their privacy policy and cookie use • Pinterest cookie, according to their privacy policy and cookie use • Linkedin cookie, according to their cookie policy • Facebook cookie, according to their cookie policy

The privacy implications will depend on each social network and will depend on the privacy settings you have chosen in those social networks. In no case can identifiable personal information be obtained with these cookies. The User expressly accepts, by using this site, the processing of the information collected in the manner and for the purposes mentioned above. They also acknowledge knowing the possibility of rejecting the processing of such data or information by rejecting the use of Cookies through the appropriate settings for this purpose in their browser. Blocking cookies in the browser may not allow full use of all the website's features. Cookie management and deactivation It is not always possible to have updated information on the cookies that third parties may use through this website, and as a user, you can reject the processing of the data or information by blocking these cookies through the appropriate settings of your browser. You can allow, block, or delete cookies installed on your device through the settings options of your browser: • Chrome • Safari • Explorer • Firefox In some cases, we may use third-party services for recommendations and reports. This may occasionally modify the cookie settings or cause cookies not detailed in this policy to appear. It is important to understand what temporary cookies are, which may not always be possible to report, and that are only for study and evaluation purposes. In no case will cookies that compromise your privacy be used. If you have questions about this cookie policy, you can contact by email guiasdeyucatan.com